He really nailed it- the “sell” is to rely on the strong white male keeping us all safe from everything…not that. It is fear and bias used by those who are, except for a very, very few, not any us.
It is, in a very interesting Orwellian way, the opposite of trickle-down economics. The efforts of the rich to evade taxation and regulation trickle-down into this far-right cancer ending America. The super-rich are not concerned with the gamble they are taking on burning it all down; they can just get on their jet and fly to Switzerland. This gamble may end horribly.
I think the first thing is to establish a simple truth on which to build: Everything in politics, EVERYTHING, can be traced back to the rich evading taxes and regulation.
Ice on the Moon 